Arvada, Colorado…Safe and Open – Announcing new marketing campaign
The Arvada Resiliency Taskforce announced next steps in its proactive approach to helping businesses in the community reopen, following shutdowns during the COVID-19 public health crisis, by announcing a Safe and Open campaign.
The Arvada Resiliency Taskforce developed the Safe and Open campaign to help businesses communicate widely to the community a return to economic activity in accordance with public health and safety best-practices. The goal of the campaign is to offer a marketing opportunity that is not regulatory or punitive in nature. In support of the State of Colorado’s Safer at Home plan, the business community of Arvada stands ready to move towards a thriving economic environment once again, while protecting against the spread of coronavirus.
“Our local businesses are the heart of our community and the recent closures have made it incredibly difficult for each of them,” Arvada Chamber of Commerce President Kami Welch said. “This program is designed to create a community understanding of the thoughtful efforts that each business is implementing as they reopen. They have made it clear that safety is their top priority.”
Businesses are taking a Safe and Open pledge that highlights their willingness to protect customers and employees. This pledge includes agreeing to adhere to industry specific health and safety guidelines provided by county public health and the State of Colorado; communicating expectations of safety protocols and behavior to employees and customers who wish to enter the business; doing everything in their knowledge/ability to provide a safe work environment and doing everything in their knowledge/ability to keep customers safe. Additionally, businesses will share through the pledge what they are doing beyond public health guidance and how customers can help.
As announcements of COVID-19 started to rattle communities across the America, organizations throughout Arvada, Colorado united together to create the Arvada Resiliency Taskforce. This taskforce supported efforts to understand the impact of COVID-19 closures and responded quickly with programs, resources and policy shifts including business surveying and comprehensive needs assessments, curation of local, state and federal resources and information, responsive programming to help maintain economic vitality and communication platforms to connect and inform businesses. A cross-section of local partners make up the Arvada Resiliency Taskforce including the Arvada Chamber of Commerce, Arvada Economic Development Association, Arvada Visitor’s Center, City of Arvada, Olde Town Business Improvement District, Apex Parks and Recreation, Community First Foundation, Thrive Workplace and The Arvada Center.
Beginning May 9, 2020, the public can visit arvadachamber.org/safeandopen for a comprehensive list of businesses in Arvada that are Safe and Open. This campaign is endorsed by Jefferson County Public Health’s Open for Business campaign.